Traction A Startup Guide To Getting Customers by Gabriel Weinberg and Justin Mares.
Just recieved this in the mail. So excited to read it, study it,and implement it! As an entrepreneur one must wear many hats. The getting traction hat for me turned out to be one of my biggest weaknesses in my last startup. This time around my plan is to master traction! If one can do that, then it will not matter what I am selling. I could be selling doggie bags shaped like dogs, or purple balloons that when blown up by the air in your lungs float better than helium. If you only have a few people that know about your product or service then you have NO TRACTION.
I will let you know how this read helps Passdown become known.
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