Friday, October 31, 2014

My Walk With The Startup World

On this Halloween night, I walked the streets with my husband and three tween girls. We live in an old neighborhood, the neighborhood I grew up in in fact. It was a beautiful night with just a cool nip in the air, perfect for trick-or-treating. 

Something was wrong. Hardly any kids on the candy quest. These three beautiful girls were among only ten other teams out participating in a timeless tradition. Most of the blocks we walked had no one on it but us. This would be the norm if if was snowing, wet and cold. Yet it was not. It was a clean night to collect candy.


It proved to be a benefit to the girls, as the candy givers had stockpiles ready to hand out. Soon the candy givers realized that hardly any ghost and goblins were out, they realized that they had a ton of candy and decided to tell the girls "take all you want" Hmmm, what a treat the night was, until the pillow cases they held became too heavy. 

Oh my' can you carry our bags they asked? Uhh, no way, this is your job, we only walk with you to make sure no one will hurt you (but they don't know that) For sure they thought we were the pillowcase carriers of their fort knox sugar surplus! We were not. : - )


As we walked I had one thing on my mind. My walk with the startup world.

I am like these girls as I seek not candy but traction. I seek one very special thing from other humans, for them to want our service, and for them to give their email address without hesitation. Not as easy as getting candy.

I am mystified by the startup stories I hear that this company or that company easily grabs up this very gift with ease. Nabbing hundreds of thousands of follows with ease. I can tell you, Passdown is not a scam company, and we don't want your money. What we are building for you is a free service. Sure we have to make money to survive and we are developing ways to do that without having to charge the customer one cent. Seems like a an easy shoe in,yet maybe that's the wrong way to do it. Maybe we should charge. Maybe free is just to hard for people to believe.

My mind is constantly swirling with thoughts of this build and how to get the product into the hands of users. It is no easy feet. It is a hard road of rejection. A brutal place of being the scorned. Often times you feel like you are the biggest loser in the world, and everyone is laughing at you, or laughing behind your back. A world where goblins taunt your mind, and ghost are success stories that never really happened. Yeah this is the the walk in the startup world. 

If I could conquer traction as easy as it is to get candy from strangers, then I will have achieved putting my team on the startup roadmap. In all my darkness and despair I somehow think I can do it. I somehow think when I'm at the end of the road, I'm really just taking the next street and I'll find my way to you. To your heart, to your believing in Passdown, like I and my team does. 

However this walk may be, I'm walking it. I'm no dead man down. I may appear battered, torn and shredded with despair, but I'm walking the path with my team. Yeah if I have to carry their pillowcases I will, but I kind of think they will never ask. 

With blistered feet we walk the startup road ~

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