Saturday, November 30, 2013

Crowd Funding: Not So Easy To Start A Campaign

I'm building a campaign on Indiegogo for the new startup I want to build. It's not that easy to fill out one of these applications. You have to come up with a pitch that people will understand upon reading. That's not always easy, in fact pitching is an art that I have not mastered, yet I have become better at it.

Sometimes when I have pitched DigiThin I have totally blew it. I had the pitch down and then for some unknown reason all thought slips out of my brain and a bunch of mumbling comes out and then the wrinkled faces stare back at me. It's the moment you know you bombed it. 

The other thing that bothers me about building a campaign is the fact that you MUST have a video explaining your product or idea. Well, that would be okay if I didn't watch all the other videos on all the other campaigns. I know a tiny bit about video and these are mostly professionally done, which means it cost between 2k to 5k to get one made at this level of quality. 

Well the whole point of starting a campaign is because you have no money. Oh but if I want to compete in running an effective campaign I"m going to have to have a pretty good video, so either I have to learn how to make one or, I have to convince someone who can make one, to make me one free of charge.

The other thing that is frustrating about starting a campaign is that you have to offer perks. Well if you are starting a company from scratch, you don't have anything to offer. You have nothing but the idea in your head. Hmmmm 

So now I have to come up with perks, and a high quality video. I shall do it, because I so want to build a Social Strength Social Network.  

Let me know if you have any ideas on what kind of perks I can offer. It would be appreciated. 

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