Market Research Is Ridiculous For Entrepreneurs. Lines Drawn In The Sand

I run into this issue from time to time. It's the issue of when you have your idea, and you start to chase it, when you reach out to someone most certainly they will ask "Did you do your market research?" Ha ha, I smile to myself. Market research for an idea is ridiculous to me. This is why.

An idea coming out of a creative person, needs no market research.

It's their art, their gift, their creativity. Does someone need to grade my idea? I don't need any market approval to create ideas. If I lived for my ideas to be approved by others, then I would have no need to create. To me it's only a judgement of people who have no idea that your idea is awesome, because it's so new and different it takes time for people to understand your gift, and how useful it can be to them. Some never will accept your ideas because it's art. It's creative. No one likes every Picasso or Van Gogh. 

What it needs is to live, to grow, to inspire, to give to others.

Do you think William Shakespeare said "Oh I must do market research before he presented his plays to people?" No. He knew what his gift was and he wanted to give it. He didn't do market research to see if people would accept or like his ideas, his plays, his art, his writings. No. He built a theater to show it to them in.

Shakespeare's Market Research

What if Shakespeare had done market research, and the people that read his plays thought, this is super freaking weird? What if twenty or so turned away and just gave him the wrinkled face, no comment look? If Shakespeare had done market research than, well we might not have ever had such a gift to humanity. You see, if you are an entrepreneur and you follow some standard business practice in the industry, well, I'm sorry, that may turn out to be a good thing for you to do, but it could also keep you from discovering what you really know is the truth for you. You create. There is no market approval needed for creating. It's your gift, and you will make it shine no matter what, if you believe in it. 

When the person I reached out to spit out that question, I knew. I knew one very powerful thing. He does not possess the gifts of an entrepreneur. He goes by what society teaches him. He goes by school preaching. He does not have the capacity to see what I see. He does not have the capacity to cross over the lines drawn in the sand. But I do. You see when my friend asked that question, he drew a line in the sand. I'm gonna walk right over it. My creativity has no lines! 

Yes, there is a place for market research and it's called social networks. Get your damn idea out there and let the masses decide. Fuck all the marketing experts. 

The real problem anyone will have with their idea is selling it. So maybe put your efforts on learning how to sell, and skip the market research step. That's a useless step. At least for the extremly creative types like me it is.