I do not know how the social networks helped you reach people before all the big companies decided to change the algorithms. I entered this world only in the last 5 months. I'm still a newbie to all the "what you should do and what you should not do"
I tried out Facebook advertising for a few months, yes I was getting likes, and I did get two sales at that time period, but I do not know where the sales came from, could have been Facebook, or something else.
I stopped all advertising for few reasons. I have no idea how to read the darn analytic pages. I have tried over and over to understand, what is the key to mastering this kind of data? So instead of blowing cash I wanted to study all I can and figure this out. The other reason was, running out of cash, a startup staple!
The thing that I have noticed since I stopped advertising, is that the social networks, that I think "used to show you to others" don't show you at all unless you pay. Now I don't blame them, they want to, and need to make money. The thing is, I'm pretty sure they used to show you around and now they don't.
I have also read about this SEO stuff and if you ask me, that's not working anymore either. Or my web guys never did one darn bit of promised SEO work. Because I got nothing out of it. I don't believe in SEO, to me it's Sorry Everyone's Out!
It's all coming down to, you have to pay to play, or make your business grow. And that's nice and dandy if you have any startup cash left. If you get to end of the cash road, well, now all I have is my creative self, a laptop, and whole lot of desire to make this thing work. I suppose I most likely will, even if I am in the dead zone of social networking. Maybe I'll find the way that nobody else is using. The one little crack, everyone missed.
I could only hope.
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