The struggle for startup success can weigh down the soul of an entrepreneur. Yes, just yesterday I felt like the biggest worthless failure, that I even had the thought of ending my life, pass through my mind.
Of course I would never take my life, but I'm not exempt from the thoughts. I know that I could push DigiThin to scale, but DigiThin's scalability is limited to the weight loss market. Big, competitive and a billion dollar industry for sure. Yet my next startup scales massively bigger than DigiThin.
This past month my new Startup, started haunting my mind. Teasing me with the temptation of mind blowing scalability. Yeah, I did my usual thing and told the thought in my head to get the fuck out. Of course I'm not going to build again, especially alone! So don't dangle the teasing idea of impacting the world in a massive way in my brain. No thank you.
The problem is. My mind won't let it go. It will keep haunting me. It will keep dangling the desire to build, so I have to pursue it. I told my mind, okay, I will do it, but I'm doing it the smart way this time. I'm going to do my market testing and either generate proof of need. Evidence of want. Desire for something people never knew they couldn't live without. Yeah, that's what I'm going to do. ; - ) about as hard as getting traction for your website release when it's on the bottom of the pile of a gazillion websites!
Today was really amazing. I met with a super great person Greg Bond the creator of In Bond Marketing, whom also works with the smoking hot entrepreneur Erik Wolf at ORBTR.net Greg helped me to shape the path of how to show "evidence of need" for my new startup. In my article Startup Porn I speak about how anything that excites you to build a great company is startup porn. That is what Erik and Greg are to me. They both are awesome entrepreneurs whom put the excitement in me to build!
After our meeting I felt extremely empowered to make this great pivot in my startup path. I'm not abandoning DigiThin. I'm not killing DigiThin. I'm not declaring it a failure. If DigiThin has any life in it, it will have to rise up on its own, in its own time.
For now, I'm actively pursuing my next startup.
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